No dripping!

GELiked is the first got2b jelly coloration that causes no mess since it doesn’t drip. Wait – No dripping? Sounds like a rap song – and that’s exactly what we turned it into. We searched for a young female rap newcomer and created a fresh tune together with her. The lyrics refer to the „No Dripping“ benefit of our product and make other colorations look messy compared to it. With GELiked we created a lot of Buzz on YouTube, Instagram, lots of magazines and even got Shortlisted for Music Composition at ADC 2021.

 

As the lead copywriter on the project, I developed the concept and was fully involved in the process from shooting to post-production.